Monday, 10 March 2008

Do I have to spend money to make money??

I am not sure what to do, my shop is doing well I am getting customers through the door and they are even parting with their cash. But should I be doing more? Should I be advertising, making myself wider known?

I have ran promotions, champagne eveningsa and had seasonal sales, I want to keep my ideas fresh and themed as I feel these will have more of a draw than an advert in a local newspaper!
But, am i right? Does it pay to pay for advertising? Is word of mouth the best advert there is?

Why oh why is this so complicated and expensive?

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